Did You Catch These 6 Innovative Luxury Porto Cervo Pop-Ups Over the Summer?
Did You Catch These 6 Innovative Luxury Porto Cervo Pop-Ups Over the Summer?
Photo Credit: Rolls-Royce
Each year,
as the hotter months roll around to awaken the European joie de vivre,
thousands of wealthy tourists flock to idyllic destinations across the
continent to shop and sunbathe. Few though, are more coveted, opulent
and glamorous than the exclusive enclave of Porto Cervo. Tucked into the
spectacular coastline of Italy’s Sardinia and home to billion-dollar
superyachts each year, Porto Cervo is a pretty sought-after spot. As Engel & Volkers
listings show, it’s generally priced at €300,000 per square meter
(approximately $30,454 USD per square foot), making the city one of the
most expensive locations in Europe for real estate, retail and
relaxation.
While several luxury brands—from Bulgari and Dolce & Gabbana to
Prada and Cartier—have already recognized Porto Cervo’s lucrative pool
of wealthy consumers and staked their claim with permanent boutiques,
many others tested the waters this past summer via innovative pop-ups.
The shops offered the elite buyer an intensely curated, if fleeting,
taste of what their brand experience has to offer.
Here are six that stood out this season:
Photo Credit: Bugatti
Bugatti
Bugatti
joined Rolls-Royce on the luxury automotive scene at Porto Cervo with
its branded Lifestyle Boutique in Harrods Village. The sports car marque
welcomed guests to its temporary summer quarters with a showcase of
branded Bugatti apparel and accessories. An exclusive line of watches,
produced in collaboration with Parmigiani Fleurier, was also on show for
privileged passers-by. The main attraction came in the form of two
Bugatti Veyron 16.4 Grand Sport Vitesse models, which is considered to
be the fastest roadster in the world, having reportedly reached over
250mph.
Photo Credit: Chopard
Chopard
Chopard
inaugurated its seasonal boutique last month, located on Piazzetta Porto
Cervo in the heart of the Costa Smeralda. British singer Robbie
Williams, who was passing through during his Let Me Entertain You tour, joined Chopard’s Co-President and Artistic Director Caroline Scheufele for the ribbon cutting.
The temporary Chopard residence showcased an opulent mix of exposed
brick, wood, lavish leather and precious silk interiors, dotted with
typical Sardinian furniture with ocean-inspired colors. Within its
walls, Chopard customers were offered a warm and relaxed atmosphere to
experience the brand’s most prestigious creations, including the
new Haute Joaillerie Capsule Collection Fleurs d’Opales.
Photo Credit: Cipriani
Cipriani
With a reputation for muted luxury and a posh following, restaurant chain Cipriani
came out this summer with a pop-up dining space inside Billionaire,
Porto Cervo’s premiere nightclub venue. The restaurant came to life in
its new location, amongst an opulent indoor/outdoor dining room of
terrazzo tiles piled with oriental rugs and a funky collection of
slip-covered regency furnishings.
“For many, it’s the most expensive meal they will ever eat,” boasted
the restaurant boasts. To set the scene, the gastronomy on offer was
brought to guests via a two-page long, leather-bound menu with fine
grain paper. Selections included a lengthy appetizer selection of fresh
crab claws, steak tartare and seafood salad with grilled octopus; a
pasta selection of delicate raviolis, lobster penne and stuffed
cannelloni; and mains including grilled whitefish or fluffy chicken
scaloppini served with button mushrooms.
Photo Credit: PRNewsFotoHUBLOT
Hublot
From dining to entertainment, Swiss luxury timepiece brand Hublot
invited 50 of its top press contacts and clients to a private,
improvised concert by its brand ambassador and internationally-renowned
pianist prodigy Lang Lang. Taking a break from his world tour of over 80
dates, Lang Lang gave two surprise concerts in temporary summer sites,
including the new Hublot pop-up that was built within the Harrods
Prestige Village.
A private yacht ferried the artist to the event as he ceremoniously
declared the Hublot pop-up open before taking the stage. Canapés and
Champagne flowed throughout the event, with guests invited to peruse the
pop-up after the performance and before a private dinner hosted nearby
at Finger’s restaurant.
Photo Credit: Rolls-Royce
Rolls-Royce
Located in the heart of Porto Cervo, the Rolls-Royce
Summer Studio joined other super luxury brands on the waterfront
Promenade du Port during the summer for the second consecutive year. As
part of its pop-up offer, the brand provided its select clientele an
insight into its iconic marque amidst an exclusive showcase of its Porto
Cervo Wraith edition—just one of three to be built—along with its
latest Ghost and Phantom models.
Guests were offered the opportunity to learn about the cars through
static displays whilst enjoying its bespoke Fendi Casa lounge. They also
had the option to arrange private appointments or test drive the
vehicles on the winding roads of the Costa Smeralda.
Photo Credit: luis abrantes/Shutterstock.com
Harrods
Last, but not least, is the impressive undertaking by Harrods
and its Prestige Village Porto Cervo offering, which actually housed
some of the aforementioned pop-ups. Fashioned as a “real and appropriate
model village with recreational spaces and exhibitions,” internal green
gardens were traversed by wooden paths and dotted with 22 commercial
offerings related to artisanship, exclusivity and luxury.
Bringing a touch of elegance to the department store, one-stop-shop
vibe, the famous London brand hosted the village for the third
consecutive summer this year across a renewed layout of 64,580 square
feet, showcasing luxury brands such as Bugatti, Maserati, Audi, Richard
Mille watches, De Grisogono jewels, and clothing brands like Just
Cavalli and Maurizia Bijoux.
Daniela Aroche
Every day, thousands of leading luxury professionals from over 150 countries log on to Luxury Society,
a private online business network designed to connect, inform and
inspire. Members are able to forge valuable relationships, keep abreast
of the industry's latest developments and discover innovative strategies
and career opportunities, while maintaining
Post a Comment