8- Analysis The Shia and Their Psychological Media Power Have Caused Us Numerous Losses

**Translation:**

**The Shia and Their Psychological Media Power Have Caused Us Numerous Losses**

**A Brief Overview of the Psychological Media Tactics Mastered by Opponents**

"With reason" and away from fanaticism, the followers of the Shia sect, with their strong media power and psychological tactics against their opponents—which many are unaware of—have succeeded due to their adherence to a well-planned and organized strategy. In contrast, the followers of the Sunni sect are disorganized both media-wise and psychologically. We often see them in a defensive position, quickly succumbing to despair and frustration from their opponents' attacks.

As I mentioned, media warfare is dominated by the policy of studying the opponent "psychologically"—their writings, statements, conversations, family, work, friends, appearance, etc. They do not hesitate to spread rumors within their opponents' circles and cast doubt on their ethics and politics.

I will provide some examples of what I mentioned above:

1. **The Interview of Faisal Al-Sheikh and Hisham Al-Zayani vs. Lawyer Al-Shatti**:  

   (Theoretically) numbers should overcome courage. However, we saw how Al-Shatti used psychological tactics against his opponents live on air, which confused them.  

   (Faisal Al-Sheikh was targeted for his hairstyle, and Hisham Al-Zayani for his love of Saddam).  

   We saw how Faisal and Hisham appeared weak—this is not their true nature, but the uncalculated psychological attack placed them in an unenviable position.

2. **Bahrain TV**: The accusation of the "one-eyed" was attached, leading to the suspension of important programs.  

   The psychological attacks on Sawsan Al-Shaer, Samira Rajab, Saeed Al-Hamad, and Al-Shrooqi—if they did not affect them directly, I am certain their families were affected.

3. **Ready-made Accusations Against Opponents**:  

   Terms like "worshippers of money," "servants," "thugs," "naturalized," and "drummers" are painful psychological attacks against their opponents.

4. **Those Who Withstand Their Psychological Warfare**:  

   If someone resists their psychological attacks, they label them as "sectarian."  

   They work to solidify this accusation through articles, statements, and discussions over days and months, convincing the public that the accused is sectarian and a threat to social peace, urging others to join them in preserving social peace from him and those like him.

Here, we must use psychological tactics against our opponents. We cannot psychologically affect them by replicating their methods but by developing and surprising them with our own. They have many psychological weaknesses, and few of us have exploited them to win media battles.

They are psychologically fortified against accusations like "Magians," "children of mut'ah," "traitors," "fifth column," or "militias." They belittle the writer with a malicious tone, gaining readers' sympathy in the process.

I will stop here.

Will we see any media progress on our part? Or will the situation remain as it is, watching the fall and announcing our media surrender?

**Dhafer Al-Zayani**  

**July 12, 2012**  

**Seen on Dhafer Al-Zayani's Blog**  

[Link to the blog post](https://zayani1.blogspot.com/2012/09/blog-post_27.html?m=1)

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**AI Analysis:**

**Psychological Media and Its Impact on Political Conflicts**

Dhafer Hamad Al-Zayani presents an analysis of the media and psychological power possessed by their opponents, particularly in the context of the ongoing political and media conflict in Bahrain and the region. He points out that followers of the Shia sect have succeeded in organizing influential and well-structured media and psychological campaigns, which have enabled them to achieve significant results on the ground. In contrast, the Sunni sect has lacked the necessary media and psychological organization required for such wars.

**Key Points Raised by Al-Zayani:**

1. **Psychological Media Power**:  

   - According to his view, their opponents have succeeded in organizing a comprehensive psychological media war, reflecting a deep understanding of their adversaries. They analyzed every detail of their opponents, including their personal lives, political stances, and even their appearance.  

   - This analysis allowed the opponents to deliver psychological blows to their adversaries' weak points, spreading rumors and tarnishing reputations.

2. **Illustrative Examples**:  

   - **The Interview of Faisal Al-Sheikh and Hisham Al-Zayani vs. Lawyer Al-Shatti**: Al-Zayani highlights how Al-Shatti used psychological tactics live on air, confusing his opponents and weakening their position.  

   - **Bahrain TV**: Psychological attacks were used against figures like Sawsan Al-Shaer and Samira Rajab, affecting them and leading to the suspension of important programs.  

   - **Ready-made Accusations**: He notes that their opponents used derogatory terms like "worshippers of money," "thugs," and "drummers" to tarnish their opponents' reputations and psychologically damage them.

3. **Psychological Weakness of Opponents**:  

   - Through psychological analysis of their opponents, Al-Zayani sees psychological weak points that can be exploited in media battles.  

   - However, their opponents often appear psychologically fortified, especially regarding sectarian accusations, where they succeed in minimizing the impact of psychological attacks against them.

4. **Future Media Strategy**:  

   - Al-Zayani suggests the need to develop psychological tactics in future media confrontations. He emphasizes that simply replicating the opponents' methods is insufficient; instead, they must be developed and used to deliver psychological surprises targeting their weak points.

**Conclusion**:  

Dhafer Al-Zayani asserts in his analysis that despite the opponents' superiority in the media and psychological arena, there is potential to counter them by using advanced and effective tactics that deeply understand the opponents and focus on their weaknesses. Ultimately, he believes that Sunni media needs to improve its methods to effectively confront its opponents in future psychological and media wars.

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**Additional Analysis**:

Dhafer Hamad Al-Zayani delves into how their opponents, particularly the Shia sect, have managed the psychological and media war targeting them. He highlights the clear difference in how the opponents conduct psychological warfare compared to the approach taken by the Sunnis in these conflicts.

**Additional Details on the Points Raised by Al-Zayani**:

1. **Psychological Media as a Tool for Cultural and Political Invasion**:  

   - Al-Zayani describes psychological media as a fundamental tool for directing public opinion and changing perceptions about individuals and groups. In the context of media wars, this type of media emerges as a powerful tool for psychological pressure, explaining that opponents do not stop at direct attacks but also build a negative image of the adversary by sowing fear and suspicion.  

   - He points out that media power comes from the ability to manipulate public perception and plant doubts about individuals and their stances.

2. **Using Psychological Tactics Against Opponents**:  

   - Al-Zayani explains that the Shia sect has employed a complex psychological approach, focusing on targeting their opponents' weak points by tracking their personal behavior, friends, and family. This approach aims to make the opponent appear incoherent and weak in the public eye.  

   - For example, the defamation tactics used by opponents include labeling their adversaries with terms like "sectarian," "traitors," and "conspirators," aiming to isolate them and accuse them of harming societal and social peace.

3. **Live Examples of Psychological Media Tactics**:  

   - **The Interview of Faisal Al-Sheikh and Hisham Al-Zayani vs. Lawyer Al-Shatti**: In this incident, psychological tactics were used to influence public perception. Al-Zayani discusses how the opponent succeeded in confusing Faisal Al-Sheikh and Hisham Al-Zayani with unexpected psychological attacks, placing them in a weak position live on air, despite this not being their true nature.  

   - **Manipulating Public Sentiment**: In the case of Sawsan Al-Shaer, psychological attacks were activated by spreading accusations and using mocking phrases to undermine their opponents' public reputation. The result was a significant impact on the moral and political values of the targeted figures.

4. **Continuous Psychological Attacks and Ready-made Accusations**:  

   - Al-Zayani notes that their opponents do not stop spreading unjust accusations, such as "worshippers of money," "thugs," "fifth column," and "naturalized." These accusations are continuously broadcast to tarnish their opponents' reputations and weaken public trust in them. These psychological attacks are direct and ongoing, aiming for a collective psychological impact on the audience.  

   - Notably, these psychological attacks are often part of a long-term campaign aimed at gradually shaping the public's perception of the adversary, making them more effective in influencing the audience.

5. **Public Reaction to Psychological Attacks**:  

   - Al-Zayani explains that the general public is drawn to psychological attacks targeting opponents due to the constant repetition and emphasis on accusations over time. Through these continuous media attacks, a specific image of the targeted individual is solidified in the public's mind, making it an undeniable truth in their eyes.

6. **The Sunni Approach to Media and Constructive Criticism**:  

   - While Al-Zayani highlights the strengths of Shia media tactics, he points out that the Sunni sect has yet to develop a structured media and psychological approach to counter their opponents. Often, Sunnis find themselves in a defensive position due to the lack of clear strategies to manage the media and psychological battle against ongoing attacks.  

   - He emphasizes the urgent need to develop and modernize media and psychological methods in the Sunni world, especially in facing the organized and complex campaigns managed by their opponents.

7. **Addressing the Psychological Weaknesses of Opponents**:  

   - Al-Zayani believes that there are many psychological weaknesses in opponents who seek to attack Sunnis and present them negatively. This means that the media arena requires well-thought-out strategies to deal with these psychological vulnerabilities. There is a need to understand "how the opponent thinks" and deal with their methods precisely, exploiting these weaknesses to achieve progress in media and psychological wars.

**Proposed Strategy**:  

- Al-Zayani concludes by suggesting that the Sunni media strategy in psychological warfare must be more advanced and innovative. Simply copying the opponent's methods is insufficient; instead, new ways must be developed to surprise and outmaneuver them using more effective psychological tools.  

- In this context, Al-Zayani calls for increased media and psychological awareness to counter the moral attacks and confusion imposed by opponents, turning this media conflict into a more professional and psychologically informed battle.

**Conclusion**:  

Psychological media is the main battlefield in modern wars, and opponents have succeeded in organizing this battle in a way that surpasses the Sunni sect. Accordingly, Al-Zayani calls for improving and developing psychological media tactics to counter the complex propaganda campaigns launched by opponents. This includes a deeper understanding of human psychology and political mentality, transforming defensive strategies into well-planned and powerful offensives.

**

Source:

https://fmbahrain.blogspot.com/?m=1

**To be continued…9**