The Best Social Media Content Discovery Tool Just Got Better
Are you ready for the DVR of Social Media Content?
IMAGE: Getty Images
When it pertains to receiving relevant content, Nuzzel has social
media users covered. Likewise, Nuzzel 2.0 is the perfect app for
organizations that want to send their followers relevant content and a
personal message. Nuzzel makes the process of finding and sharing
relevant content simpler for everyone.
Just when users thought Nuzzel
could not get any more amazing, the app does. Yesterday, the company
announced a revamped version of their popular social media news app and
website.
Better Content Choices
When Twitter created lists
for users to make or join, it forgot to insert the better choice
options. Thankfully the Nuzzel app and website was created to give users
a more sophisticated list of the top articles read or posted by the
most influential celebrities, bloggers, businesses, organizations,
journalists, and politicians to grace social media.
Nuzzel only extracts the most relevant articles from the social media feeds of users from all around the world.
This is why I fell in love with Nuzzel. Here is my personal Nuzzel feed. And here is a link with all of the feeds generated from all of my Twitter lists.
As you can see, it pulls the best content from my highly curated lists
of people. What content are those people sharing and reading?! This
shows you the signal separated from the noise.
The DVR of Social Media?
Finding
the most newsworthy articles on Twitter is hard to do for users that
have to dig through the countless jokes, television promotions,
political sparring, and gossip posts that have become a guilty pleasure
for almost everyone on social media, including the most prestige account
holders.
The only option the Twitter and Facebook users were
given was to join lists and hope to come across this content--this did
not happen because neither of the social media giants fully developed
these tools. The other option was to unfollow the non-newsworthy
accounts and hope to log on during the times when the relevant articles
were being shared. But where is the fun in that?
After all, social
media is supposed to be fun! Nuzzel allows users to catch up on what
they missed, without weeding through countless posts to find the top
content. Real-time is no longer required; users can come online and
still find out what their favorite accounts had to say while they were
not logged on.
Create Your Own Email Newsletter with Nuzzel's Curated Content
For
years, emails were one of the top marketing communications, but the
number of emails being sent out from organizations began to drop. This
was not due to the lack of interest; it was due to the lack of time or
funds to dedicate to this marketing tool. With the emergence of social
media, emails could be placed on the backburner and businesses could
reach their clients via Twitter and Facebook. However, this was bad for
the clients that only used email, instead of activating a Twitter or
Facebook account.
This limited the reach of a business,
journalist, celebrity, organization, blogger, etc. Many businesses and
organizations would love to generate a newsletter for their social media
followers, but they do not have the time or resources.
With
Nuzzel, these organizations can send a newsletter to their followers, in
addition to people that do not have a Twitter account. Creating
effective content could take many valuable hours that a business does
not have. Thanks to its automated system, Nuzzel can create a new
channel for the followers and fans of many organizations, celebrities,
bloggers, and businesses.
Nuzzel does the hard work, and they even
allow the account holders to post a short message that will accompany
the newsletter full of relevant content to their fans.
Content Discovery Convenience? Yes, Please!
This
is one of the many advantages of using Nuzzel: convenience. Users can
select a specific time that they would like the newsletter to be
delivered to their emails. This means users are not inconvenienced; they
know exactly when the newsletter will be delivered, each day.
If you want to find out the best content being shared around marketing right now, just search for "Entrepreneurs." It automagically delivers stellar content, perfect for sharing on your social channels.
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If users do not want to jump right into Nuzzel 2.0, they do not have to. Nuzzel allows its loyal users to continue using this app the same way that they have in the past. This allows users to transition to the 2.0 version when they are ready.
The search feature allows users to search Nuzzel for both feeds and stories. All feeds provide access to the email subscriptions and push alerts, regardless if the user has a Twitter account or not.
impressed that Nuzzel has been able to raise millions of dollars in funds from new investors, as well as existing investors. Some of the many new investors included Matt Cutts, the head of the webspam team at Google; Akash Greg, director of engineering at Uber; and Darren Herman, vice president of content services at Mozilla.
Nuzzel 2.0 is officially launched, on desktop, iOS and Android, and it is even better than before!
Transitioning to Nuzzel 2.0
If users do not want to jump right into Nuzzel 2.0, they do not have to. Nuzzel allows its loyal users to continue using this app the same way that they have in the past. This allows users to transition to the 2.0 version when they are ready.
The search feature allows users to search Nuzzel for both feeds and stories. All feeds provide access to the email subscriptions and push alerts, regardless if the user has a Twitter account or not.
Investors Help Raise Millions for Revamped App
The investors were quite pleased with the revamp of Nuzzel's social media news app. They were soimpressed that Nuzzel has been able to raise millions of dollars in funds from new investors, as well as existing investors. Some of the many new investors included Matt Cutts, the head of the webspam team at Google; Akash Greg, director of engineering at Uber; and Darren Herman, vice president of content services at Mozilla.
Nuzzel 2.0 is officially launched, on desktop, iOS and Android, and it is even better than before!
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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