Range Rover Unveils World's First SUV Convertible With New $50k Evoque Model
Range Rover Unveils World's First SUV Convertible With New $50k Evoque Model
Photos/Video Credit: Land Rover
Land Rover
just unveiled the new Range Rover Evoque Convertible, which is exactly
what it sounds like: an SUV convertible. The marque debuted the new
model to the world via the above video, which shows the car cruising in
the rain before lowering its top, magically causing the rain to stop and
the sun to shine. Dramatic, but effective.
Shot
in front of the Central Saint Martins in Granary Square, Kings Cross in
London, the short clip features a massive image of a rising sun
projected on the building’s façade. The team used 20 projectors to
create the finished product, which reached a brightness level of 400,000
lumens (which is apparently the same as 40,000 candles). Also in the
video are Granary Square’s 1,080 fountain jets that are individually
controlled.
“The
Range Rover Evoque Convertible is a symbol of refinement, luxury and
creative design. It’s perfectly suited to the urban surroundings of
London. The Evoque’s elegant design proportions lend themselves to the
creation of a Convertible, and it’s fitting to reveal the vehicle
against the backdrop of one of the world’s leading centres for art and
design education here in the creative hub of London,” says Gerry
McGovern, Land Rover Design Director and Chief Creative Officer.
The
$50k Evoque Convertible can accommodate four passengers, has a spacious
trunk and includes a neat ski hatch for hitting the slopes. With a
four-cylinder engine that offers 240 hp and a nine-speed automatic
transmission, the beefed-up SUV’s top can be dropped in 18 seconds. It
will hit the market in Spring 2016.
Mila Pantovich
Mila Pantovich lives in San Diego, CA with her cat and two
rats. She graduated from California State San Marcos with a degree in
Literature and Writing and a minor in Film Studies. She has written for
several publications, including San Diego City News and North Park News,
and in her spare time writes film reviews for various online
publications. A self-prescribed film/book obsessive, she's curren
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